TO Alice Campello We know her in Spain for her facet as a model and ‘influencer’ on social networks, also for being the wife of soccer player Álvaro Morata. In Italy She was already well known before joining Álvaro since she is the daughter of Andrea Campello a businessman who in Italy is nicknamed the ‘king of dealers’.

In addition to these data, Alice is a businesswoman and entrepreneur. It all started when the model and ‘influencer’ Alice Campello created Masqmai, a brand of bags and other accessoriesbut the firm took a radical turn and became a cosmetics brand with three fundamental characteristics:

Clean beauty. Their products are free of parabens, mineral oils, phthalates, formaldehyde, SLS, and sulfates.

Cruelty-free. Formulas are developed without any animal testing.

Science-backed. The power of nature combined with science. His formulas combine the power of science with natural ingredients.

signature includes referrals for facial treatment, body treatment and hair care. It has 2 iconic products: Natural Beauty Elixir -its first launch- and Radiance Booster, 100% pure argan oil.

For body, it has a perfume for the whole family with a clean and powdery scent, Perfumo di mamma, among other references; and for hair, masqmai offers a nourishing mask with a packaging that you surely do not want to get rid of once you use it up.

All these products, made 100% in Spain according to the firm, can be found at Sephora from now on.

Masqmai’s ‘musts’

Natural Beauty Elixir, 100% natural that regenerates, nourishes and hydrates the skin thanks to the combination of natural oils -argan, chia, grape seed, hazelnut and jojoba and avocado and almond-, rich in fatty acids and antioxidants. It has anti-inflammatory and anti-aging properties. It can be used on the skin, hair and nails. €35/50 ml.

Its formula includes extracts of unicellular algae that act as a reducer and anti-cellulite. It works the firmness and elasticity of the skin and is 100% natural. €46/100 ml.

Miracle Hair Mask contains pure hyaluronic acid, aloe vera and natural Argan and Chia oils that hydrate the hair, improve its texture and prevent frizz. It also includes keratin and vitamins that rebuild, repair and protect hair from external damage. Free of sulfates and parabens. €41.50/200 ml.

Profumo di Mamma is created to become that special and warm aroma that we remember as our first fragrance. A sweet, delicate and powdery aroma. €56/50 ml.

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